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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q75-Q80):

NEW QUESTION # 75
Form or Form Handler? I need to be able to edit and change my form directly.

A. Form Handler
B. Form

Answer: B

Explanation:
Marketing Cloud Account Engagement forms are the best option if you need to be able to edit and change your form directly. Marketing Cloud Account Engagement forms are built and managed completely in Marketing Cloud Account Engagement, and you can easily modify them using the form builder or the layout template. You can also preview and test your changes before publishing them. Form handlers, on the other hand, require you to edit and change your form on the external platform where it is hosted, and you may need to regenerate the code snippet if you add or remove any fields

NEW QUESTION # 76
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
B. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
C. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
D. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

Answer: A

Explanation:
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process. Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4. Reference: 4: Opportunity Contact Roles

NEW QUESTION # 77
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

A. Social posts
B. Forms
C. Form handlers
D. Landing pages

Answer: B,D

Explanation:
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement: landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement. Reference Customize Landing Pages with CSS Customize Forms with CSS

NEW QUESTION # 78
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

A. Unsubscribing from email
B. Opening an email
C. Submitting a form
D. Clicking a custom redirect

Answer: B,C

Explanation:
According to the Salesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email. Reference: Salesforce documentation

NEW QUESTION # 79
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

A. All information will be kept, which may result in two records for one person
B. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
C. The information in Salesforce will override the information in Marketing Cloud Account Engagement
D. The information in Marketing Cloud Account Engagement will override the information in Salesforce

Answer: C

Explanation:
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5 Explanation:
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options: Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45

NEW QUESTION # 80
......

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MC-201 Test Discount Voucher & MC-201 Valid Braindumps Questions

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q75-Q80):

MC-201 Exam Questions - Salesforce Certified Marketing Cloud Account Engagement Specialist Test Questions & MC-201 Test Guide

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