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Earning the Salesforce Marketing-Cloud-Email-Specialist Certification can lead to career advancement opportunities and increased earning potential. Salesforce Certified Marketing Cloud Email Specialist certification demonstrates to employers and clients that a candidate has the knowledge and skills required to create effective email marketing campaigns using Salesforce Marketing Cloud.

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Salesforce Certified Marketing Cloud Email Specialist Certification Exam is designed for individuals who want to demonstrate their expertise in the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is specifically targeted towards professionals who specialize in email marketing campaigns and strategies. By earning this certification, candidates can showcase their skills and knowledge of the Salesforce Marketing Cloud platform, which can help them advance their careers in the field of email marketing.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q95-Q100):

NEW QUESTION # 95
Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

A. Email Address is Primary Key and relates to SubscriberID
B. Customer ID is Primary Key and relates to Subscriber ID
C. Customer ID is Primary Key and relates to Subscriber Key
D. Email Address is Primary Key and relates to Subscriber Key

Answer: C

NEW QUESTION # 96
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?

A. Requirement to have Custom URLs on images hosted in Marketing Cloud
B. Sending. Volume > 250,000 Email/Month
C. Requirement to have Custom URLs on Cloud Pages

Answer: B

NEW QUESTION # 97
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A. Einstein Email Recommendations
B. Einstein Copy Insights
C. Einstein Messaging Insights

Answer: B

NEW QUESTION # 98
A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To determine the correct data type
B. To save the data extension
C. To ensure data integrity
D. To optimize import process speed

Answer: A,D

NEW QUESTION # 99
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A. Collect emails at offline activities, including in stores.
B. Send an email to NTO's entire customer database asking for referrals.
C. Send an SMS to NTO's entire customer database with a link to subscribe.

Answer: A

Explanation:
One of the best practices to increase email subscribers is to collect emails at offline activities, including in stores1. This way, NTO can capture the interest of potential customers who are already engaged with their brand and products. NTO can also offer incentives, such as discounts or freebies, to encourage customers to sign up for their email list. By collecting emails at offline activities, NTO can build a permission-based and relevant email list that can improve their deliverability and engagement rates.
Sending an SMS to NTO's entire customer database with a link to subscribe is not a good practice, as it may violate the consent and privacy laws of different countries2. Moreover, sending an SMS to customers who have not opted in for SMS communication may annoy them and damage NTO's reputation. NTO should only send SMS messages to customers who have explicitly agreed to receive them and provide them with an easy way to opt out.
Sending an email to NTO's entire customer database asking for referrals is also not a good practice, as it may result in spam complaints and unsubscribes3. Asking for referrals should be done in a targeted and personalized way, based on the customer's behavior and preferences. NTO should also provide incentives and clear instructions for customers who want to refer their friends and family to NTO's email list. References := 1: Optimizing Marketing Cloud: Best Practices for Managing Inactive Accounts - Salesforce 2: How You Can Keep Email Subscribers Engaged | Salesforce 3: Email Marketing Best Practices
- Salesforce.com

NEW QUESTION # 100
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Practice Marketing-Cloud-Email-Specialist Exam Online & Test Marketing-Cloud-Email-Specialist Centres

Salesforce Marketing-Cloud-Email-Specialist Quiz & Marketing-Cloud-Email-Specialist study guide & Marketing-Cloud-Email-Specialist training materials

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q95-Q100):

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